PRODIGÉE

Outstanding brands have a unique style and convince with refined values. Proficient PR reflects those values as through a mirror – transparent, immediate, genuine. The closer it is to the original, the bigger the reflection.

Inspired by this principal we work closely with our clients and dedicate ourselves to a mutually trusting and strong relationship.  We make your brands to our passion and become part of them. This is how we make authentic communication possible.

Custom services are key to our work. We understand the needs of your target group and thereby build a solid foundation for visionary communication and business strategies. We represent your brand with integrity and aspire to inspire your customer. A network of international press and media agents helps us to effectively fulfil our role as your representatives.

In Berlin our team works on innovative communication and business concepts which are powered by the city’s urban drive. With a balanced mix of classic PR and progressive business strategies we emphasize the essence of fashion and lifestyle brands. We specialize in this field and use our expertise to further your brand and our ambition.

Based on reliability, loyalty and finesse we foster lasting partnerships with international clients and function as the reflection of extraordinary brands.

About

Originating from fashion industry, Aylin Süner and Fränze Müller have a thorough understanding of the industry’s structures and its challenges. Over the years the duo gained a great deal of hands-on experience in the most diverse departments of renowned companies and formed a refined intuition for success-oriented business solutions.

Due to their occupation as university lecturers at the MediaDesign University Berlin, they’re always informed about the current state of research and can consult their clients comprehensively.

“For years I’ve been working in fashion industry, gaining experience in different divisions of internationally renowned companies such as the production, sales or public relations departments. My journey took me along the value chain and around the world: via London to New York, from cosmetics to high fashion, and finally back to the innovation hub Berlin. Due to this experience I developed a diverse understanding of the relevant challenges companies face nowadays. My expertise provides me with a progressive and refined set of communication and business tools which I gladly share with my clients. Those techniques are driven by innovation but what does this mean exactly? For brands to survive in the digital age and the fast-paced business world, they need disruptive forces also called innovation. This term is abstract but it doesn’t have to be. Simply put, nowadays innovation means authenticity. This knowledge is key to my work and it is based on my time at The Row, when I learned what constitutes genuine brands. It is also shaped by my work at Beyond Berlin, where I learned what transparent and powerful communication means. This set of skills benefit me and my business to this day. I’ve been accompanying my clients for years now, working closely and sharing my expertise with them. I track their progress in real time. What they all have in common is that their search for a successful business model started with the creation of an authentic brand.”

 

“If you’re planning to be extraordinary in your field of expertise then you need to be passionate. My passion is communication! During my lasting career I got the chance to love and learn about all the relevant areas of internal and external brand communication. My time at IMG taught me the instruments of classic PR and international event marketing. The KaDeWe Group sharpened my sense for strategy and CRM. The master’s program at Otto Group trained me to become a crossmedia content marketer. This knowledge helps me to consult my clients solution-oriented on all matters concerning communication. At large companies you gain the necessary determination and the professional attitude that is needed to start your own business. I want to have the chance to put my own ideas into practice, freely and independently. Nowadays, communication shouldn’t be rigid. It has to flow and stand out. It has to captivate the audience!“

 

The development of strong brands is pivotal for the success of a business. To build and introduce them to the world is not only our job, it is our mission.

Services

PUBLIC RELATIONS

With a balanced mix of classic and progressive communication strategies we emphasize the essence of fashion and lifestyle brands. We reflect the values of our clients and support them by developing and implementing strategic communication concepts. Cross-media marketing is the overarching strategy that comprises all necessary elements of communications such as public relations, social media management, brand management, content management and event planning.

BUSINESS CONSULTING

Authenticity is key to trusting partnerships with our clients. Together, we build strong and authentic brands that convince with emotion and relevance. As a consulting agency, we create the determining USP which sets you apart from the rest. With our managerial expertise we help you in finding the right business model and guide you through the business plan.

WORKSHOPS

Our integrated communication and business workshops are intended to directly support you and your team in your endeavour to find the right business model and communication strategy. These workshops are tailored to your company’s individual needs. We train you and your co-workers by sharing our expertise in the fields of public relations, social media management, marketing, content-management, business development and brand management based on a refined set of progressive communication and business strategies. Together, we develop innovative concepts which originate from identity-based management and the business model generation to convince your customers with an authentic brand. A company can only be as good as the concept and the people that are behind it. With our help you and your team will be among the best.

Blog

We want to share our expertise with you! Whether as a professional guide, a source of inspiration or an in-depth look behind the scenes of our agency: our blog is diverse and keeps you updated on current industry insiders.

Community

As a PR and Consulting Agency it is very close to our hearts to lead by example with relevance and transparency. Therefore, we are committing to building a strong community, contributing to the sustainability and innovation of the German fashion & lifestyle industries.

Proudly we’d like to introduce some of our dearest clients and collaboration partners that contribute to our mission with joint forces.

Adam Edelberg – A young fashion designer, whose successful mission it is to create sustainable and elegant premium-wear for confident and strong women of every age. Uncompromisingly!

Dr. Bronner’s Magic Soaps – A company with a conscience that actively advocates for the fair and environmentally friendly production of soaps.  All for One!

Harold’s Bags – A quality manufacturer that exists for three generations by now, designing unique and functional bags that are indeed outlasting. Companions for a Lifetime!

Lovitt Haarkonzept –  A hair tonic with integrity which isn’t entirely made for better hair growth but for a better living, too. Quality and sustainability aren’t features that are wished for, they are natural! 

Moeon – A concept store with a refined selection of sustainable Avantgarde fashion and a house brand that is a must-have for every design connoisseur!

Jaya Organics – Yoga fashion as a multi-talent! Stylish, comfortable, fair und sustainable!

The Visit – A coffee roastery with an innovative drive and urban style which serves exquisite coffee with passion and mission!

Beyond Berlin- Sales

Christianna Quack Styling & Lifestyle Editing

Glashaus Studio

Hasenpack – Photo & Film Production

Louisa Stickelbruck Photography

Media Design University 

#workwithprodigee